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Guidance and tips to early-stage B2B SaaS founders on their sales deck effectiveness, and tips for getting your first design partners and paying customers.

All things founders need to know about gaining traction for their early-stage venture

A go-to Guide for Measuring B2B SaaS Startup Traction

5 Common Pitfalls of Founder-led Sales

We’ve all been there – you're doing everything you think you should be doing, but leads just aren't pouring in like you'd hoped. Don't worry, you're not alone, and this isn't the end of the road. We're here to help you navigate this bumpy sales stretch and explore some fresh ideas together.

Founder Led Customer Discovery for B2B SaaS companies

Starting a B2B SaaS company is tough, but with these 10 tips, pre-seed and seed founders can set themselves up for success.

Welcome Bocar Dia, Forum’s Newest Managing Director

Startup sales is really different from corporate sales. Here are tips and learnings from sales experts on how to hire a great first SDR.

Your first Customer Success hire will work with your customers when feedback is the most crucial. Here's a framework to help you hire the right candidate.

Direct sales helps you build trust with prospects and learn more about their needs. Here's how to develop a successful sales strategy for your startup.