Playbook: Thought Leadership

A concise statement of the playbook's purpose, e.g., "Provide a step-by-step guide to [specific goal]."

Ideal Scenarios:

• Describe when this playbook is most effective.
• "Use this playbook if you are [stage of the company, e.g., pre-seed], [specific challenge, e.g., launching a B2B SaaS product], or [specific goal, e.g., building an MVP]."

Expected Outcomes:

• List 2-3 clear outcomes founders can expect by following this playbook.
• Example: "By the end, you will have [tangible result 1], [tangible result 2], and [tangible result 3]."

• Provide a quick snapshot of the process or key steps.
• Use bullet points or a numbered list for quick skimming.
• Example:
  1. Define your goal – What do you want to achieve?
  2. Gather resources – What tools or information do you need?
  3. Execute key steps – What are the main actions to take?
  4. Measure success – How will you know if it worked?
  5. Iterate and improve – What should you do next?

• List tools, software, or templates that founders should prepare.
• Example: "Download our [template link] or set up a free account on [tool name]."

Step 1: [Name of the Step]


• Goal: Explain the goal of this step.
• Action Items:
  • List the specific actions to take.
  • Include any pro tips or watch-outs.
• Example: Provide a concrete example if helpful.


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Step 2: [Name of the Step]


• Goal: What are we trying to achieve in this step?
• Action Items:
  • Instructions, tools to use, and potential pitfalls.
• Example: Show what a successful outcome looks like.

(Continue for all critical steps—aim for 3-5 steps maximum for simplicity.)

Define 2-3 key metrics to track progress.

Example: "Track [metric 1], [metric 2], and [metric 3] using [tool name]."


Share 3-5 quick tips, including what to avoid and how to accelerate success.

Example: "If you’re struggling with [common issue], try [solution]."


Address 2-3 frequently asked questions related to this playbook.

Example:

Q: What if I don’t have [resource/tool]?

A: Try using [alternative] or [approach].


Link to additional templates, reading materials, or tools that can help.

Example: "Check out our [link to related playbook] or [external resource]."


• Wrap up with a motivational note or a reminder of the benefits of completing this playbook.
• Example: "Following these steps will set you up for [desired outcome]. Keep iterating and learning!"

• Provide a direct link to any related playbooks or resources for SEO improvements/cross-linking
• Example: "[Playbook / resource name ] [link]"